An effective business website design is not only needed by online stores and e-commerce websites but the other brick-and-mortar and physical stores also require a favorable web presence. With smartphones getting ubiquitous, around 94% of the business-to-business buyers are researching companies online before approaching them. The same figure for consumers is close to a whopping 97%! Hence no matter what kind of business you have, you need a customized, user-friendly, and business-oriented website design in Singapore to be consumer favorite.
Here are some of the most important elements of business-oriented and effective website design. Go through the article and try to include most of these elements in your web presence and web design.
Mobile Responsiveness Customers and Consumers
Mobile Responsiveness Customers and consumers are using their mobile phones everywhere, even in the retail and brick-and-mortar shops for comparing the prices and for searching for reviews of the offerings. Business website design is so crucial part, one should keep in mind while designing. Surveys reveal that smartphones are the primary information sources for more than 90% of consumers while they shop at the physical stores, while 62% of them make their purchase online through smartphones. There are around 9 billion mobile phone users now. By the year 2021, approx. 3.8 billion people will be using smartphones worldwide. You don't want to miss this opportunity by having a bad mobile application or an unresponsive business website. Stats also reveal that around 40% of the customers migrate to other online stores when they have a bad online shopping experience. Therefore, improving on the mobile aspects of your business and website design will alone bring to you tremendous returns and revenues. It is one of the most important aspects of web design that should be brought to the latest standards as soon as possible.
Easy Navigation While all businesses have a motive to make profits, they should also be friendly to the customers. One of the primary goals of a business can also be solving the actual needs of consumers. Good website navigation and intuitive and user-friendly interfaces are some of the ways through which you can show to the customer segment and consumers that you are actually caring for your consumers. Business website design ideas must be kept on improvised. The navigation should make shopping easy and delightful for your customers, and they should be able to get back to the homepage easily from any section of the website. Cluttering of the website will also be an obstacle towards enhancing consumer experience and would not allow an enriching shopping experience. You can hire a leading website company in Singapore for a desirable and user-friendly website design.
Display of Contact Information
Clearly, Display of Contact Information Consumers trust websites and online stores that clearly display the contact information of the business, including physical/office addresses, phone numbers, and email contact addresses. Placement of the contact information should also be suitable so that the consumers can easily reach to the phone to make any query. For instance, the address and contact information can be placed at the top of the website homepage. It goes without saying that website design should also be backed by prompt and courteous customer service.
Fast Loading of Web Pages
A recent study reveals that the majority of users/consumers do not stay on a web page and switch to the competitor website if it does not load within 3 seconds. Ensure that your software and online systems are updated and images and videos are optimized for fast download. An experienced website company can optimize your website design at an affordable cost and make it an effective affordable business website design. The website should load fast to provide for better user engagement and conversion rates.
Accuracy and simplicity are always desired in website design for business. You can also add more personal touches to your web design to enhance your brand's perceived value.